Your company is already communicating with the public, even if you don’t yet have a public relations strategy.
Your everyday contact with clients can become headline news if you are getting it spot on and grabbing attention but you can also see your brand tarnished if you’ve got it wrong: a badly handled complaint, an ill-advised marketing campaign, a recalled product.
That’s exactly why you need to think carefully about the messages you are putting out there wittingly and unwittingly. There are times when press releases will get you just the publicity you were looking for and times when only an ambitious product launch will do. Knowing how to handle impromptu calls from the press is a comforting skill to have, too, especially if that call comes late in the evening when your go to employee is at least a phone call away.
How we can help
We can implement a plan of action which starts with the simple things, like getting all press calls or client complaints handed to the correct person immediately and returned almost as quickly and with the utmost effectiveness.
We can train your PR staff tricks of the trade that only experience can offer and support them in their day-to-day operations, or help them to brainstorm for a one-off event, write your speeches, arrange photo calls and open days, pitch interviews to key journalists and give you pre-interview briefings.
Alternatively, we can be your PR team and report to you with our progress. We have lots of experience doing this – you can see what we are capable of by looking at some of the case studies to the right.
Get in touch to tell us how you’d like your company or organisation to be perceived, and we’ll let you know what we can do to help.
