A charitable not-for-profit Trust, Wave Leisure’s aim is to increase the physical activity levels of the local community by providing high quality, affordable and accessible health and fitness facilities and activities.
Three in every four people within the local district are ‘inactive and lead a sedentary lifestyle’. The trust therefore aims to engage more people in the community in an active lifestyle.
All revenue goes into running the trust’s centres and any surplus is reinvested. The trust has six centres across East Sussex – located in Lewes, Newhaven, Peacehaven, Ringmer and Seaford.
Brewhouse helped Wave Leisure achieve maximum publicity through its press releases, case studies and events. We drew up a series of templates to enable staff to compile their own case studies and press releases – thus enabling to promote their activities and initiatives in a cost-effective manner.
We also held a series of brainstorms and workshops for stakeholders and staff across the trust’s leisure centres to compile a comprehensive PR plan. The number of ideas generated surprised all involved – clearly the company was full of creative brains just waiting to be unleashed!
Finally we made recommendations for the trust to take its first tentative steps in the social media world, with the result that they now have a valuable and growing Facebook presence to engage with customers and announce news & events.
